Last updated: August 11, 2026
These Terms of Service ("Terms") govern your use of the Anchor & Merchant website and services. By accessing our website or submitting a funding application, you agree to be bound by these Terms. If you do not agree, please do not use our services.
Anchor & Merchant LLC ("Anchor & Merchant," "we," "us," or "our") is a business capital advisory and funding brokerage. Anchor & Merchant is not a bank, a lender, or a financial institution. We do not issue loans or extend credit directly. We help business owners understand their funding options and connect them with third-party lenders and funding platforms.
Anchor & Merchant offers the following service:
If you accept a funding offer through a lender matched via Anchor & Merchant, we may receive a commission from that lender. You are never charged directly by Anchor & Merchant for a funded deal.
Anchor & Merchant does not guarantee that you will be approved for any funding product, nor do we guarantee specific loan terms, interest rates, factor rates, or funding amounts. All funding decisions are made solely by the third-party lender, based on their own underwriting criteria. Any options or estimates shown to you reflect an analysis based on the information you provide; they are not a binding offer from any lender.
Our services are intended for individuals who are at least 18 years of age. The Free Funding Application is intended for business owners seeking funding for legitimate business purposes. By using our services, you represent that the information you provide is accurate, and, where applicable, that you have the authority to apply for funding on behalf of your business.
You agree to:
Anchor & Merchant works with a network of third-party lenders and funding platforms to evaluate and match funding opportunities. We are not responsible for the actions, terms, decisions, or representations of any third-party lender. Any agreement you enter into with a lender is solely between you and that lender, governed by that lender's own terms and conditions.
All content on the Anchor & Merchant website, including text, graphics and logos, is the property of Anchor & Merchant LLC or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, or create derivative works from our content without our prior written consent.
To the fullest extent permitted by law, Anchor & Merchant shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of our services, including but not limited to loss of profits, loss of business opportunity, or reliance on any funding recommendation. Our total liability for any claim arising from these Terms shall not exceed the amount you paid to Anchor & Merchant in the twelve (12) months preceding the claim.
Any dispute arising from these Terms or your use of our services shall first be addressed informally by contacting us directly. If a resolution cannot be reached, disputes shall be resolved in accordance with the laws of the state in which Anchor & Merchant LLC is registered, without regard to conflict-of-law principles.
We reserve the right to suspend or terminate your access to our services at any time, with or without notice, if we believe you have violated these Terms or engaged in fraudulent or harmful conduct.
We may revise these Terms from time to time. Any changes will be posted on this page with an updated "Last updated" date. Continued use of our services after changes are posted constitutes your acceptance of the revised Terms.
If you have questions about these Terms, contact us at:
Anchor & Merchant LLC
Email: [email protected]